Is the Ducati For Everyone?

IS THE DUCATI FOR EVERYONE?

ROUNDUP

THAT'S WHAT THE AD FOR THE MONZA JUNIOR 160 ASKED in 1966, years before the little factory in Bologna would turn out its first V-Twin. In those days, Ducati was already marketing itself against the Japanese onslaught with "quality craftsmanship," the "skillful attention" it paid to every detail and bragging about its gear-driven overhead cam. In spite of all that, at just $229, the Monza Junior was less expensive than many of "the mass-produced jobs." Forty-six years later, the base Panigale won't set you back much more than your average non-Italian literbike, but the tariff on Editor-in-Chief Hoyer's Panigale S (pictured, see p. 36) would have bought you 100 Monza Juniors back in the day. Then again, you'd need that many to make the claimed 195 horsepower. Big power or not, thankfully, some things never change—like the steely eyed, glad-banana-in-mypocket machismo that drives the CW crew ever onward. Ride like the wind, Signore Hoyer!

Is the Ducati for everyone?

Ducati a for the connoisseur. The rider who demands quality craftsmanship. The rider who wants a machine, not a toy. is this you? Then Ducati is for you. Definitely!

Ducati, you see, is made in Italy where old world craftsmanship is still a fine art. The men who make Ducati take pride in their work. They don't hurry. They don't out corners. They lavish skillful attention on every detail.

Like Ducati's exciucive gear-driven overhead corn. You. ooor driven.

Like Ducatis tower RPM with higher HP, which means sneer engine ifs. Years sneer

Evpeesioe? Docatis start as lam as $229. Check this price against mvss~prvduced jobs. Aed compare the quality white yvure at 11.10 great niodeis to choose from. Leek them over now at your Ducati dealera

DUCATI