Ten-Nine-Eight...Wow!

TEN-NINE-EIGHT...WOW!

If the MV Agusta F4CC won most exclusive honors at Milan, the Ducati 1098 (shown here in $24,995 Tricolore trim) was clearly the most attractive bike of the show. It’s all part of a new plan for Ducati. When sales began to slip a few years ago, Claudio Domenicali instituted a product policy based on higher-value models that would generate profit even in the event of limited production runs. Elegantly styled and exquisitely detailed, the 1098 confirms the new heading. -Bruno de Prato