Ups And Downs
UPS AND DOWNS
DOWN: To a McDonald's in Pasadena, California, for its discriminatory drive-through policy. The fast-food restaurant has a sign at the entrance to its drive-through window that reads, "For your safety, no motorcycles through drive-through, please." According to store owner Rick Ellison, McDonald's has its customers in mind, as the accumulated grease and oil-droppings from automobiles could be "disastrous" to motorcycle riders. We're not buying that excuse, Mr. Ellison, nor any of your hamburgers, either.
DOWN: To Britain's off-beat and usually entertaining Performance Bikes magazine, for its August, 1992, cover photograph. The image shows a helmetless rider, wearing a Scottish kilt, dragging his knee while riding a tartan-cloaked Kawasaki ZX-7. According to PB, the intention was to promote its special issue on racer Niall Mackenzie, a Scotsman. Hype is one thing, but promoting foolish riding is a bit much, even for those loons.
UP: To Pedone and Partners, for re ceiving the AMA's Brighter Image Award. The New York City advertis ing agency won the annual award for its Hummel figurine print adver tisement. The ad, which depicts a young man and his motorcycle by a blazing campfire, carried the mes sage that the youth had chosen a special gift for his mother in appre ciation for her approval of his cross-country motorcycle trip. Pre vious winners include Jay Leno and the late Malcolm Forbes.
